Brokers and managers who create a culture of trust find it spreads beyond just their brokerage and positively affects how the firm is perceived within the industry, 社区, 和客户. 玛丽·凯利博士.D., a leadership expert and executive coach at Productive Leaders in Dallas (productiveleaders.com), gives her tips for building trust in your brokerage.

必要时加入. That doesn’t necessarily mean doing people’s jobs for them. It means providing advice, guidance, and direction when needed.

不要射杀信使. Great leaders should seek out when there are problems so they can fix them. Encouraging agents to speak out about issues can make it easier for you to solve your brokerage’s obstacles and establish greater trust.

Provide feedback quickly and appropriately. Providing course corrections when you are in a leadership role is not optional—it is expected. Agents should be able to trust that their brokers and managers will care enough about them to let them know when they are being successful and when they are not.

是一致的. No agent wants to wonder whether the action she took on Monday is going to be wrong on Tuesday. If it was okay on Monday, it should be okay on Tuesday. Set clear standards and be consistent.

说实话. Especially during tough situations. People would rather work for an honest, straight shooter than someone disingenuous. Bad news is better than uncertainty.