30 Ideas for Your Newsletter, Blog, and Social Media Posts

Promoting your expertise with shareable content relevant to real estate or your community is a great marketing technique. Here are 30 topics to try, and some may be a springboard for other ideas.

  • Explanations of steps of the buying, selling,or leasing process
  • Insider tips on listing photography (best time of day or weather for taking photos, home features that are the most popular to highlight)
  • Staging and decorating tips
  • Local market statistics
  • Types of mortgages
  • Homebuyer assistance programs
  • Ways to boost a credit score (see Share This for help)
  • Common seller mistakes
  • Common buyer mistakes
  • Tips for sellers while their home is on the market (flexibility about showings, hiring or scheduling for regular house cleaning, storing extra furniture to open the space)
  • Seasonal tips on locals' favorite nearby destinations, like pumpkin patches, tree farms, or holiday light displays
  • List of locals' favorite photo spots (park for family photos, graffiti wall for Instagram shots)
  • Tips for buyers on staying organized and focused during their home search
  • Where your market data comes from and what makes it accurate
  • Basics of home inspections
  • Explanation of title insurance
  • Resources for new residents (contact information for the electric and gas companies)
  • List of community recreation centers in your farm area
  • List of dog parks in your community
  • List of hiking/biking trails in your community
  • What to expect at closing
  • Simple repairs that will give sellers the best return
  • Tips from a local company about how to maintain HVAC systems
  • The difference between a REALTOR® and a license holder who is not a member
  • Interesting historical facts about your city
  • Restaurant and business openings in the area
  • Where to take out-of-town visitors to best showcase your community
  • Information on local sports leagues for kids and adults (kickball leagues, soccer leagues)
  • Upcoming events in your community (high school sports and farmers markets)
  • School information from the local district (first and last days of school)